Research shows New Zealanders take longer national vacations


New Zealanders are spending more time on vacation in their own country, with new research showing they value their experiences.

The latest National Visitor Satisfaction Survey, conducted by Angus & Associates for the Aotearoa Tourism Industry (TIA), found that three in four New Zealanders took an overnight domestic pleasure trip during the year until March 2021.

New Zealanders are also staying away for longer periods of time, reflecting the fact that the country’s borders were closed in March 2020. The number of trips of seven days or more increased two points to 19% from over the previous year, while the proportion of two night short stays fell three points to 24%.

One respondent said: “I forgot how much fun it is to visit our own country. We used to travel to New Zealand about 10 years ago and do short trips, but Australia and the Pacific Islands and other places seemed more interesting. We have only done day trips or overnight trips to New Zealand and now, since the border was closed, our country has never looked better ”.

COVID-19 restrictions changed people’s travel habits in another way, with travel for events dropping to 13% from 18%. Visits to family and friends remained stable at 36%.

The pandemic has changed where New Zealanders go, with fewer trips to Auckland and more trips to Canterbury, Queenstown and Palmerston North / Manawatu.

The study found that one in two New Zealanders exceeded their expectations on their last overnight pleasure trip to Canada. Only 2% said their experience was worse than expected. Overall satisfaction is 8.7 out of 10, which is the year up to March 2020.

Almost three in four would actively recommend New Zealand as a vacation destination to friends and family.

Commenting on the results, Chris Roberts, Managing Director of TIA, said: “Even as our Australian manuhiri start to return, New Zealanders can still be assured of a warm welcome from the country’s tourism operators. Even for the most traveled Kiwis, there are still plenty of new experiences to be discovered and enjoyed in their own backyards.

The TIA / Angus & Associates survey asks New Zealanders about their perceptions of regional travel. It complements other national market research conducted by Tourism New Zealand.

Click here to read the latest research on domestic visitor satisfaction.

Image credit AJ Hackett Bungy Queenstown.

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