Sustainability review platform wherefrom.org called out the brands that sing and dance to their green credentials with a karaoke-style teardown.
“Stop the Wash” lands on the eve of Earth Day to remind marketers that green slogans alone won’t save the planet, incorporating 120 of the most common “flatteries” into its lyrics.
Listeners will feast on empty phrases such as “our mission is green”, “our fuel is clean” and “be the future” – sentiments that sound good but are largely meaningless.
More than a satirical jab, the clip – which is already making the rounds on Spotify and YouTube – ensures that every green slogan is now enshrined in copyright law, with wherefrom.org threatening to sue any company that pings them. would use without evidence.
Wherefrom.org co-founder Adam Williams said: “Greenwashing is prevalent around the world, with companies misleading or exaggerating their green credentials as a marketing ploy to attract consumers. We want it to stop. Our mission is for every product and business in the world to have a Wherefrom score – so everyone can make more sustainable choices, forcing businesses to become more sustainable. With so many bogus ‘green’ campaigns, we hope ‘Stop the Wash’ will be a smart tactic to challenge brands and stop the use of flaky green slogans – if not, we’ll sue them using our resident attorney.
The campaign follows a European Commission report which found that 42% of companies’ “green” claims were exaggerated, misleading or outright false.