The legendary venue will host the 33rd annual show for the first time
Two legendary entertainment entities come together for the first time. BET announced today that the 2021 Soul Train Music Prize will take place at the famous Apollo Theater.
Celebrate 50 years of the iconic Soul Train show hosted by Don Corneille which has become groundbreaking for its weekly celebration of black culture and for showcasing black artists, the show will be held this year in the historic venue.
Soul train was started by Cornelius, a former journalist, television host and disc jockey in Chicago. Cornelius aired his first show on a Chicago TV station in 1970 with $ 400 of his own money and moved it to Los Angeles a year later. When the show ended in 2006, it had become the longest-running nationally first-aired show in television history.
During this race, Soul train became a staple of black culture for everything from its dancers to its famous dance line to the breadth of its guests which included almost all black musicians of the time and even some whites who wanted to be exposed to black audiences. . The closing line of Cornelius’ episode, “Love Peace and Soul,” has become synonymous with the series, entering the lexicon of entertainment and pop culture history.
Questlove, who has a collection of over 600 Soul Train episodes and wrote a book on Soul Train published in 2013, recently told the New York Times magazine that the show functioned as a “brother, parent, babysitter, friend, textbook, newscast, business school and church” in his life as it was one of the two shows he was allowed to watch as a child.
Anyone who has been around this time will probably say the same, as it was a staple on Saturday morning in Black America throughout its run.
The Apollo Theater has been a mainstay of Harlem for over 85 years, featuring music legends like Aretha franklin and James brown and break new acts through his Apollo Show series of competitions. Jazmine Sullivan and D’Angelo are just two acts that made their first appearances on the Apollo stage.
BET’s production will be one of the first in-person events at the Apollo since the pandemic and even the executives producing the show are excited about the recording of the awards show.
“The brilliant vision of Don Cornelius created a groundbreaking spectacle that has become a cornerstone of American culture. Fifty years later, the Soul Train Awards continue to amplify its powerful message of love, peace and soul to a global audience ”, Connie Orlando, BET’s executive vice president of specials, music programming and music strategy, said in a statement. “We are honored to be a part of Soul Train’s legacy and to partner with the national treasure that is the Apollo in celebrating black excellence and culture with an unforgettable night of unmissable moments.”
The Apollo has set the bar high by hosting events in recent years like the theatrical production of Ta-Nehisi Coates‘ Between the world and me when he was named the 2019 Principal Artist-in-Residence. The famous theater was also the subject of a 2019 Emmy Award-winning documentary. Soul Train Music Awards is just the latest event to add to its legendary legacy.
“The Apollo has long been a center of black cultural and creative innovation for Harlem, New York City and the world. It has provided a platform for black artists at all stages of their careers and a gathering place for the public to express themselves freely, ”said the executive producer of Apollo. Kamilah Forbes in a press release.
“The Apollo is delighted to partner with BET to host the Soul train price, bringing together three iconic brands that represent black culture and excellence under one roof. It’s a time to celebrate, and we look forward to the incredible performances that will light up our stage at the Soul Train Awards. “
The 2021 Soul Train Music Awards will air on BET and BET Her on Sunday November 28 at 8 p.m. Jessie collins will be executive producer with Jesse Collins Entertainment Jeannee Rouzan – Clay. BET’s Jamal Hazelnut will co-produce for BET with Orlando, who will oversee the show.
So far, no host, nominee or performer has been announced.
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