Is event planning from home your ideal setting right now? Are your favorite memories filled with friends and family in a fantastic setting that you helped achieve? Do you spend your free time scrolling through Pinterest looking for the perfect cakes, favors, table settings, invitations, stage designs, and more?
If so, becoming an event planner could be an ideal work-from-home job!
Now before you decide event planning isn't for you, I was looking for companies that would hire employees. If you want to start your own home-based event planning business, you will have more flexibility regarding working hours, pay, and any background training and education you have.
What is event planning?
Event planning is basically what it sounds like - you, the event planner, are in charge of helping the host or hostess put together a spectacular event, whatever it is. Find possible locations, coordinate logistics, create decorations, plan food, and much more.
The events you host as an event planner (sometimes called an event coordinator) can be as small as a backyard birthday party and as large as a major conference attended by hundreds of people.
A well-known event planning "niche" is working as a wedding coordinator.
Your main role as an event coordinator is to relieve the host of the event of as much stress and burden of planning as possible.
Your clients will still need to make decisions on a regular basis, but you are the go-between, presenting them with the options and offering your professional opinion.
You are the person who gets a call when there is a problem, you are the one "on the ground" on the day of the event making sure everything is where it belongs, and you are the one who needs to do everything last - identify problems and resolve them at once. as they arise- and if you know how to put yourself first, much better.
If you want to get into event planning, there are some skills you must have (or develop quickly).
You absolutely must be organized . Planning an event involves keeping track of all kinds of notes and documents, from customer questionnaires to receipts and purchase orders and contracts.
Must be able to multitask, think through all the situations that may arise, and (where appropriate) know how to delegate. But remember that the functions are delegated, the responsibilities are NEVER DELEGATED, that's all yours! From the beginning to the end.
As an event planner, your job can be really exciting, but also stressful at times. However, people who love doing it, we really love doing it.
If you think event planning might be right for you, read on to learn how to get started from home.
What training do you need to become an event planner?
Traditionally, to become an event planner, you would have to earn a degree from a college or university in meeting and event planning, hospitality, or tourism.
Or after earning a bachelor's degree, participate in a certification program and you would become a Certified Special Events Professional or a Certified Meetings Professional.
But if you want to launch your own event planning business, you don't need a specialized degree or certification.
In fact, successful event planner Candice Coppola of Jubilee Events said, “I studied art history, not event planning or event business. I just had a natural affinity for the profession of being a business owner and event planner and I constantly sought to learn everything I could (which I continue to do). ”
Another successful event planner, Jenn Sbranti from the hostess with the mostess, went to college and earned a bachelor's degree in visual arts, not event planning. She said: “For me, event design is very similar to graphic design. Whether you're designing a website or designing an event, it's all about color, composition, smart and functional design, and plain and simple creating something attractive! "
Now, just because you don't need a college degree or certification to run a business, it doesn't mean you shouldn't have to educate yourself and learn all you can about the industry.
Here are some comprehensive guides for you to read:
- The event brand management guide
- Complete Guide: Business Dress Codes
- Detailed Guide to Addressing Low Records at an Event
- Conference Planning Guide
- Basic catering guide for event organizers
- The most comprehensive guide to calculating event budgets
- A guide to site planning
- Steps to Prepare a Conference Planning Guide
- How to organize a conference: A step-by-step guide
- How to organize a successful themed event
How much do event planners earn?
Event planners earn an average of $ 46,840 per year; but again, this is an employee, not a business owner. According to our market research, social planners earn between $ 20 to $ 75 per hour, plus commissions from providers.
Corporate Planners $ 50 to $ 150 per hour, plus vendor commissions. In the event industry, planners generally charge a fee for their services, plus a percentage of some or all of the vendor fees.
Ready to start your event planning business?
Like any other home-based business, you will need to educate yourself on best business practices and tools, present all appropriate documents, and obtain your legal and financial certificates in order to operate. Once you step up the preliminary business framework, you can start working on the fun parts of your business.
1. Pick a niche.
There are many different types of events you can work on. While some event planners are generalists and work in a wide variety of roles, it is easier and more lucrative to choose a specialty.
Figuring out which niche you want to focus on can be challenging, but if you make a mind map of your passions, interests, experience, and knowledge, you can narrow it down relatively easily.
Here are some things to consider:
- Do you prefer to work with social clients (weddings, birthday parties, baby showers, engagement parties, retirement parties, etc.), corporate clients (trade shows, conventions, company picnics, parties, meetings, etc.), or non-profit clients? for profit (charity and fundraising events)?
- Would you like to do big events (more than 50 people) or small events?
- What would you like to be your area of expertise? Example: I like being around seniors, so I want to focus on retirement parties, senior birthday parties, and anniversary parties.
2. Build a website.
To be competitive as an event planner, you must have a website. Having an online presence helps you attract more customers; It gives you a place to display your work, list your services and testimonials, and makes you look more professional.
Don't worry, setting up a website is easy and affordable. Remember that if you are going to invest in a web page you MUST also consider investing in SEO management, because otherwise it is money that you would be throwing away.
3. Market your business.
There are many ways to promote your event planning business.
The thing to remember is that consistency is the key. Pick two or three methods that you think you will enjoy and spend time each day working on those methods. If you are afraid of a certain method, or if it is not effective, give it up and try something else.
Not sure of your marketing options? Here are some ways that you can market your business:
- Social media
- Business letters
- Junk mail
- Networking in person
- Guest blogging
- Print advertising
- Participation in the forum
- Email prospecting
- Facebook Groups
Now that you have your website and are actively promoting your business, it's time to connect with potential customers.
Some experts believe that you should track five to ten new prospects per day until you have a steady stream of clients in your portfolio.
4. Invest in your event planning business.
As your cash flow increases, you'll want to reinvest some of it in professional development. Fortunately, it's events, trade shows, webinars, conference calls, online courses, books, membership sites, think tanks, and mentoring sessions - there's something for every budget and every niche.
By investing in yourself and your business, you gain the knowledge, information, and skills to make your event planning business a success.
Starting your own event planning business may seem like a distant dream, but if you take the first step, you can make it happen. Good luck on your trip!
Wrapping it up in a pretty bow
When you decide to get into event planning, you should follow the same steps you would take for any "side job" or freelance business.
That means things like setting up separate bank accounts for all the money in and out of your business, paying quarterly taxes, and registering your new business with your state (even if you're not incorporating).
Overall, I think event planning seems like it could be a lot of fun for the right person. Is this a career path that you would ever consider?